How to price peptides for resale, without racing to the bottom.

Start from landed cost, not from the vial price

The right starting point for pricing peptides for resale is landed cost per vial: everything you pay to get one vial into a buyer's hands, divided down to the single vial. Most new resellers price from the stock cost alone and only find out months later that the margin they thought they had was being eaten by everything around it.

Landed cost per vial has five parts. Write them down for your own business before you set any price.

• Stock cost

  What you paid per vial. If you buy in packs, divide the pack price by the number of vials. Primara's published single, five and ten pack prices are on pack pricing.

• Kit and packaging

  Consumables, insulated mailer, cold pack, insert and any label you add. Primara orders include bacteriostatic water, syringes, pads, a reconstitution syringe and blank labels, so for those the consumable line is zero and only your own packaging counts. See what ships in the box.

• Inbound freight

  The delivery cost of your stock order to you, spread across the vials in it. A larger order spreads the same fee across more vials.

• Payment fee

  The merchant fee on what the buyer pays you, a percentage of your retail price rather than of your cost. GCash's Help Centre lists 1.0% for QR Ph payments on GCash for Business, VAT-inclusive; check the rate for whichever provider you use.

• Delivery subsidy

  Whatever part of the rider or courier fee you absorb rather than charge the buyer. Free delivery is not free; it is a cost you have moved onto your own side of the ledger.

Written as a formula: landed cost per vial = stock cost + kit and packaging + inbound freight share + payment fee + delivery subsidy. Every term except the stock cost is easy to forget and none of them is small enough to ignore.

Contribution margin is the number to watch

Contribution margin is what each sale leaves you after landed cost and the cost of winning that sale, and it is the number that tells you whether a price works. Gross margin, which is retail price minus stock cost, flatters every reseller who looks at it.

As a formula: contribution per order = retail price received − landed cost of every vial in the order − marketing cost of acquiring that order. Marketing cost per order is what you spent on ads, content, referral rewards and your own time in a month, divided by the orders that month produced.

Contribution is what pays for everything that is not tied to one order: your fridge and backup power, your mayor's permit, bookkeeping, stock that expires unsold, and your own time. If contribution per order multiplied by orders per month does not cover those costs with something left, the business is not working at that price, however healthy the gross margin looks.

A worked example, with hypothetical numbers

The numbers in this section are hypothetical round figures chosen to make the arithmetic easy to follow. They are not Primara prices, not Primara wholesale terms and not a suggestion of what anything should cost. Replace every one with your own.

Suppose, hypothetically, a reseller's stock cost is one thousand pesos per vial. Their own packaging, insert and cold pack come to fifty pesos per order. Inbound freight on their stock order works out to thirty pesos per vial. They charge two thousand pesos retail and pay a 1% QR Ph fee, which is twenty pesos. They absorb eighty pesos of each rider fee.

For a single-vial order, landed cost is one thousand plus fifty plus thirty plus twenty plus eighty, which is one thousand one hundred and eighty pesos. Gross margin looks like one thousand pesos; the real figure before marketing is eight hundred and twenty.

Now suppose that same reseller spent, hypothetically, enough on content and referrals in a month that each order cost two hundred pesos to win. Contribution per single-vial order is six hundred and twenty pesos. That is the number that has to pay for the fridge, the permit and the reseller's time.

Why bundles and packs work for resellers

Bundles and packs work for peptide resellers because several costs are paid once per order rather than once per vial. Packaging, the cold pack, the rider fee you absorb and the marketing cost of winning the customer do not double when the order does.

Using the same hypothetical numbers, a three-vial order at three times the single retail price carries packaging of fifty pesos and a delivery subsidy of eighty pesos once, not three times. The extra two vials each add only their stock cost, freight share and payment fee. Contribution on the three-vial order is roughly three times the single-vial contribution plus the packaging and delivery that were not repeated, before you even count the lower marketing cost per vial.

That gap is the room a reseller has to offer a better per-vial price on a bundle and still make more per order. It is also why the same logic runs through a supplier's own five and ten packs: the per-order costs are spread thinner. Peptide kits for resellers covers how complete kits make a bundle easier to sell.

Why racing to the bottom fails

Cutting price to win buyers fails for most peptide resellers because the volume needed to make up the lost contribution is far larger than the cut looks. Every peso off the retail price comes entirely out of contribution, because landed cost does not fall when you discount.

Using the hypothetical example: if that reseller drops retail from two thousand to one thousand six hundred pesos, landed cost barely moves, contribution per single-vial order falls from six hundred and twenty to about two hundred and twenty, and they now need nearly three times as many orders to earn the same. Their fridge, their time and their marketing budget do not stretch to three times the orders.

The buyers a low price attracts are also the least loyal: they came for the price and will leave for the next lower one. The resellers who last in this market compete on things a discount cannot copy, which are stock in hand, delivery that arrives when promised, batch numbers on every vial and a person who answers the chat.

The floor rule: do not undercut the supplier's published retail

A peptide reseller should not price below their supplier's own published retail price. Primara's retail prices are public on the marketplace and pack pricing, and any buyer who checks can see them.

The logic is practical rather than a matter of loyalty. If you sell below the price your supplier sells to anyone, either you are losing money on every vial once landed cost is counted, or a buyer will reasonably wonder where your stock really came from. Neither is a position worth being in.

It also keeps the channel stable. A supplier that sells direct and through resellers can only keep supplying resellers if resellers are not using the supplier's own published price as the thing to beat. Pricing at or above it, and earning the difference with service, delivery and local relationships, is what makes the arrangement last. If you want to understand how this applies to your own account, ask on WhatsApp.

Pesos or dollars for expat buyers

Price in pesos, including for expat buyers in Manila, Cebu or Dumaguete, and show a dollar or other currency figure only as an approximate conversion. Your costs are in pesos, so a peso price is the one you can actually hold steady.

If you fix a price in dollars, every movement in the exchange rate changes your margin without you touching anything, and you either eat the loss or reprice in front of the customer. Quoting in pesos and letting the conversion float puts the currency movement where it belongs, with the buyer's bank.

Expats paying from an overseas account also carry transfer and conversion fees on their side. Be clear about the peso amount that has to arrive, so a short transfer is not a dispute later. If you do show a converted figure, label it approximate and date it.

When to change your price

A peptide reseller should review retail prices whenever any part of landed cost moves, not on a fixed calendar. A new supplier price, a change in courier rates, a different payment provider or a decision to absorb more of the delivery fee all change the landed cost of every vial you sell.

Change prices rarely and in one step rather than in small, frequent nudges. Buyers on a WhatsApp list notice every movement, and a price that changes every fortnight reads as a seller who has not done the arithmetic. Recalculate landed cost and contribution, decide once, and tell your regular buyers before the new price applies.

Raise prices before a margin problem becomes a cash problem. A reseller whose contribution has quietly shrunk keeps selling at the old price out of habit until the reorder money runs short, which is the working-capital trap in another form. If the honest result of the arithmetic is that a compound does not pay at any price your buyers will accept, stop carrying it rather than subsidising it.

A pricing checklist before you publish a price

Run every new retail price through the same short checklist before a buyer sees it. It takes ten minutes and saves months of selling at a loss.

• Landed cost is complete

  Stock, packaging, freight share, payment fee and delivery subsidy, all per vial.

• Contribution covers fixed costs

  Contribution per order, times realistic orders a month, covers storage, permits, bookkeeping and your time with something left.

• The price is at or above the supplier's published retail

  Checked against pack pricing and the marketplace, not from memory.

• Bundles are priced from the order, not the vial

  The per-order costs are counted once, and the bundle still earns more per order than a single vial.

• The words are clean

  No outcome claims, no dosing, nothing about what a compound does to a person. Sell on stock, delivery and service. See what peptide resellers should never say.

Everything you sell remains research use only, and pricing it as though it were a consumer health product does not change that. A reseller who markets these compounds for human use carries that regulatory exposure personally; get your own legal and tax advice.